Harley-Davidson Stock – Fundamental Analysis

Price
26.96
10/14/2026
Oct 1996
Oct 2026

Fundamental Data & Ratios (Balance sheet update: 9/6/2026)

Balance Sheet Total Assets 8,044,810,000.00 ROE 39.24 %
Balance Sheet Total Equity 3,156,850,000.00 ROA 4.21 %
Cashflow Capital Expenditures -153,679,000.00 P/FCF 7.87
Cashflow Free Cash Flow 415,243,000.00 – –
Cashflow Operating Cash Flow 568,922,000.00 P/CF 5.75
Income Earnings per Share (diluted) 2.78 Div. Yield 2.67 %
Income Net Income 338,738,000.00 P/E 9.66
Income Shares Outstanding 111,659,337.00 P/B 1.04
Income Total Revenue 4,473,180,000.00 P/S 0.73

Ratios calculated on: 10/14/2026

Company Description

Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in the Motorcycles and Related Products (Motorcycles) segment and the Financial Services (Financial Services) segment. The Motorcycles segment designs, manufactures and sells at wholesale heavyweight (street legal with engine displacement of 651+cc) Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The Company conducts business on a global basis, with sales in North America, Europe/Middle East/Africa (EMEA), Asia-Pacific and Latin America. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and provides insurance and insurance-related programs primarily to Harley-Davidson dealers and their retail customers. HDFS conducts business principally in the United States and Canada.

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